What Is SEO?
Search engine optimization, or SEO, is a collection of techniques for improving the appearance and positioning of web pages in organic search results. Because organic search is the most common way for people to find and access online information, an effective SEO plan is critical for increasing the quality and quantity of visitors to your site.
How does SEO work?
Bots are used by search engines like Google and Bing to crawl the web, moving from site to site, collecting information about those sites, and indexing them. Consider the index to be a big library where a librarian can pull up a book (or a web page) to assist you in finding exactly what you’re looking for.
Then, using hundreds of ranking criteria or signals, algorithms examine sites in the index to decide the order in which they should show in search results for a given query. The librarian, in our library analogy, has read every single book in the library and can tell you which one will provide the answers to your queries.
Our SEO Topics and Concepts success factors can be viewed as proxies for user experience aspects. It’s how search bots determine how well a website or web page can provide the searcher with the information they’re looking for.
You can’t buy search engines to gain higher organic search ranks, unlike paid search ads, therefore SEO experts must put in the effort.
Why is SEO important?
Let’s break down our concept of SEO into three elements to better comprehend its value:
Organic Search Result
The unpaid results on a search engine results page (SERP) determined by the search engine to be the most relevant to the user’s query Ads (also known as PPC or pay-per-click ads) occupy a large section of many SERPs. Organic search results differ from paid search results in that they are ranked according to the search engine’s organic ranking algorithms rather by advertiser bids. It is not possible to pay to have your page appear higher in organic search results.
Quality of organic traffic
If the user and their search query match the content on your website, then it is a good thing. You can get all the visitors in the world, but if they come to your site because Google says you’re a source for Apple computers when you’re a farmer who sells apples, they’re likely to leave your site without buying anything. High-quality traffic only includes people who are interested in the products, information, or other resources your site has to offer. Search engines try to match what people are looking for to the web pages that show up in the SERP. High-quality SEO takes advantage of this effort.
Quantity of organic traffic
the number of people who find your site through organic search. Users are considerably more likely to click on search results that appear towards the top of the SERP, therefore it’s critical to optimise your SEO strategy to rank relevant pages as high as possible. The more high-quality visitors you bring to your site, the more likely you are to see valuable conversions rise.
How can I learn SEO?
Ahref, Semrush, Moz & Search Engine Journal has some of the best SEO resources available on the internet. Start at the beginning and read the revised Beginner’s Guide to SEO if you’re absolutely new to the world of search marketing.
- Ahref -> https://ahrefs.com/seo
- Semrush -> https://www.semrush.com/blog/seo-basics/
- Moz -> https://moz.com/beginners-guide-to-seo
- Search Engine Journal -> https://searchengineland.com/
When it comes to SEO, it can feel like learning a foreign language some times. By being consistent you can learn it Keep growing keep learning!