SEO, or search engine optimization, is a broad term that encompasses a variety of techniques. The purpose of all SEO types is the same: to improve a website’s exposure in search engines.
In this article, you’ll learn about the many types of SEO and which SEO tactics are appropriate for each.
Types of SEO
Let’s start with a brief explanation of what SEO is.
SEO is the practice of making a website easier for search engines to understand and more user-friendly. The overall purpose of SEO is to improve the ranks of a website in the SERPS for various search phrases in order to attract organic traffic from search engines.
SEO was straightforward in the beginning (think early 2000), but it has become increasingly complex over time.
When it comes to optimizing a website for search engines, there are hundreds of criteria to follow in order to meet the numerous search engine ranking variables while still keeping your users pleased.
The SEO industry has developed many sorts of SEO to make it easier to manage. Each category is in charge of a different set of SEO guidelines.
What’s crucial to remember is that these SEO subgroups aren’t separate processes; they’re simply a technique of breaking down a complex process into smaller, easier-to-manage activities.
So, here are the various SEO types:
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Content SEO
- Local SEO
- Mobile SEO
- eCommerce SEO
As illustrated in the diagram below, the most crucial are technical, on-page, and off-page SEO.
1. Technical SEO
Technical SEO is exactly what it sounds like: technical elements that influence a website’s visibility in search engines.
The primary purpose of technical SEO is to guarantee that search engine crawlers can successfully crawl and index a website.
The following are the most significant technical SEO guidelines:
- To ensure that search engines can reach your website appropriately, check and optimize your robots.txt file.
- Google Search Console allows you to add and validate your website, as well as define your desired domain.
- To discover and fix crawl issues, use the COVERAGE report.
- Make an XML Sitemap and send it to all of the main search engines.
- Optimize the structure of your website and its URLs.
- Use a web design that is SEO friendly.
- Create websites that are quick to load on both desktop and mobile platforms.
2. On-Page SEO
On Page SEO is concerned with the page itself and how to make it more search engine and user friendly.
It’s worth noting that, while search engines consider a website as a whole, ranking is done on a page-by-page basis.
As a result, it’s critical to focus on the optimization of each and every page on your website.
The following are the most significant on-page SEO guidelines:
- Make sure your page titles are optimized. This is a crucial SEO component to consider. Page titles appear in search results and should entice users to click on them. A page’s title should also give search engine bots enough information about the page’s content.
- Make sure your H1 tag is optimized. While the page title is displayed in the SERPS, the H1 tag is displayed as the page’s top heading. Only one H1 element appears on an optimized page, and it usually has the same values as the page title.
- Make your headings as effective as possible. A page must have sub headings (H2, H3) for each part in addition to the H1 tag. Subheadings make it easier for readers to read long-form material and for crawlers to skim it.
- Images should be optimized for search engines. Any photos used on a page should be appropriately optimized, or else search engines won’t be able to figure out what they’re for. Image SEO requires things like filename optimization, file size optimization, and ALT text optimization.
- Formatting of the page It is not a smart SEO strategy to publish a page with text and graphics without taking time to improve the content. Although Google cannot see a page in the same way that a human can, they do have means to understand how a page looks or if it’s full of advertisements and popups, and this is factored into the ranking process.
3. Off Page SEO
Promotion is the focus of off-page SEO. Off-page SEO is concerned with tactics that can be used to market your website on the Internet, whereas the previous SEO types focused more on the website infrastructure and content.
Popular websites are more likely to rank higher on Google than lesser-known websites.
The following are the most important off-page SEO techniques:
- Link building is a term that refers to the process of The practice of obtaining SEO backlinks from other websites is known as link building.
- These backlinks act as ‘votes of trust,’ increasing the authority of the destination website (assuming the link doesn’t have the nofollow attribute).
- Promotion of a brand. Because people trust well-known businesses, Google prefers to place them high in the search results.
- You should work on promoting your brand and encouraging talks about it in various social media networks and forums in addition to promoting your website for backlinks.
- Google can detect these signals and reward websites that receive a lot of attention.
4. Content SEO
The quality of the content and how to improve it are at the heart of content SEO.
Many people consider this to be one of the sorts of SEO because it is such an important SEO success aspect. However, in many cases, content recommendations may be found under on-page SEO, which is also a valid technique.
The winning combo is fantastic content that users enjoy and search engines can understand.
You can do so by following these guidelines:
- Keyword research should be the first step in the content production process. Find the vital SEO keywords for your website and include them in your content.
- Look for long-tail keywords and semantically relevant (or LSI) keywords and incorporate them into your titles, headers, and primary content.
- Publish content that is comprehensive and long enough for consumers to acquire what they want and for search engines to grasp the context of your content.
- To help users learn more about a topic, link to other high-quality websites (if it makes sense) and other pages on your website.
- Use schemas and structured data to indicate to search engines which sections of your material are significant.
5. Local SEO
Local SEO is a sort of SEO that is exclusively appropriate for local businesses.
To put it another way, if you have a website and want to attract customers to your local store, you need optimise it for local SEO.
Everything said above applies to Local SEO, with the exception of the following recommendations:
Make sure your company name, address, and contact information are visible on every page of your website.
- On your homepage, include the Local Business schema.
- Create a Google My Business account if you don’t already have one.
- Register your company with well-known directories like Yelp, Yahoo Small Business, Foursquare, and others.
- Local directories and websites can help you promote your website (for example online local newspapers).
6. Mobile SEO
Mobile SEO is not a distinct sort of SEO, but rather a subset of SEO tailored to mobile devices.
It’s a reality that mobile devices currently account for more than 60% of Google searches.
This is a large number, and it shows that the Internet is shifting away from traditional desktop computers and toward mobile devices.
This is also why Google opted to establish a mobile-first index, which indexes a website’s mobile-friendly version rather than the desktop one.
When working on mobile SEO, be sure you keep the following in mind:
- Your website is user-friendly on mobile devices. The mobile friendly test is a fantastic place to start.
- On a mobile device, the page loads quickly.
- On a mobile device, the website is simple to navigate.
- Interstitial banners, various forms of aggressive advertising, and popups have little effect on the user experience on mobile.
7. eCommerce SEO
eCommerce is a massive business. When it comes to SEO, optimizing an ecommerce website is more difficult than optimizing a blog or a corporate website.
You have a lot more pages to optimize, and promoting an ecommerce site is significantly more challenging.
The following are the most crucial ecommerce SEO factors:
- The homepage and category pages are where an online store’s optimization begins. Before you begin working on your product pages, you must first optimize these two sorts of pages.
- Optimize your product pages based on your keyword research findings.
- Optimize your store’s entire aesthetic appearance (images, videos)
- Add the schemas that are required (product, offers etc.)
- Use social media to promote your store.
- Consider unique strategies to encourage visitors to link to your product pages.
- Create a blog and post articles about your products and how they can assist customers in solving problems.
For any kind of website, SEO is one of the most potent digital marketing tools. An SEO-optimized website has a higher search engine ranking and provides a better user experience.
The SEO process is divided into a number of sub-processes or categories to make it easier to manage. Technical SEO, On-Page SEO, and Off-Page SEO are the three most essential categories.